Dajjal, the false prophet and mightiest deceiver of them all, is the boss of the entire New World Order. Due to his offerings of the worldly material wealth combined with that of supplying seemingly unlimited power and control over the masses; many are prepared to do whatever it takes in order to receive such dazzling rewards. These rewards are in exchange for carrying out the message of the one and only God, Allah. Dajjal seeks to take advantage of the unseen nature of Allah Himself, to deny his Ayat (proofs and signs of God's work and honour), to all-out deny God's existence at all - and to instead implement his own subverted culture of life on Earth as if he is God himself.
That's the thing though; Dajjal is not God, however hard he tries to be. In fact, he is jealous of man, and jealous of the ONE AND ONLY God's love for mankind. This is evidently explained on various occasions throughout the divine book, the Noble Qur'an when God [Allah] commanded all of the angels to prostrate before the first of man, Adam. Yet Dajjal, in the form of the angel Iblis, resisted against God's will - and did so in a furious manner. This outburst resulted in Iblis being thrown out of the Heavens and given respite until the Day Of Resurrection (please have a look at AYTD's Quran Quote #13a for more info).
Until that Day, Dajjal's presence has been felt here on Earth, and his influence is the source of all negativity including hate, war and destruction experienced on the planet. What Dajjal offers is a very short and perverse enjoyment to that which God offers - and he knows this. Dajjal alreeady knows the outcome of God's judgement on the Day Of Resurrection, and he is trying his hardest to take as much of mankind that he loathes to assist him onto the destination of the eternal Hellfire (check out AYTD's Qur'an Quote #13b for more).
Those that have chosen to follow Dajjal are incredibly blinded by the somewhat perishable delights he puts before them - and show a real lack of faith and belief in what God offers if one were to follow His word. To re-iterate, the word includes to believe in Him, praise and thank Him for your existence; and to then carry out good deeds by loving and respecting one another. Doing these things amongst others will give you the best chance of spending eternal life spiritually in Heaven [after His judgement on the Day Of Resurrection].
Below are some quotes about Dajjal from the hadith of Sahih Bukhari; one of the core reports of the Prophet Muhammad (pbuh) and his companions, and their teachings of Islamic practice:
"...Ad-dajjal and said, "Ad-dajjal will come with the word Kafir (non-believer) written in between his eyes." Pilgrimmage (Hajj) [26:626]
Then the Prophet got up amongst the people, glorifying Allah as He deserves, he mentioned Ad-dajjal, saying, "I warn you about him (i.e. Ad-dajjal) and there is no prophet who did not warn his nation about him, and Noah warned his nation about him, but I tell you a statement which no prophet informed his nation of. You should understand that he is a one-eyed man and Allah is not one-eyed." Fighting for the Cause of Allah (Jihaad) [52:290]
Narrated Abdullah: The Prophet mentioned the Massiah Ad-dajjal in front of the people saying, Allah is not one eyed while Messsiah, Ad-dajjal is blind in the right eye and his eye looks like a bulging out grape. Prophets [55:649]
Narrated Abu Huraira: Allah's Apostle said, "Shall I not tell you about the dajjal a story of which no prophet told his nation? The Dajjall is one-eyed and will bring with him what will resemble Hell and Paradise, and what he will call Paradise will be actually Hell; so I warn you (against him) as Noah warned his nation against him." Prophets [55:554]
Narrated Rabi bin Hirash: 'Uqba bin 'Amr said to Hudhaifa, "Won't you relate to us of what you have heard from Allah's Apostle ?" He said, "I heard him saying, "When Al-dajjal appears, he will have fire and water along with him. What the people will consider as cold water, will be fire that will burn (things). So, if anyone of you comes across this, he should fall in the thing which will appear to him as fire, for in reality, it will be fresh cold water..." Virtues and Merits of the Prophet (pbuh) and his Companions [56:659]
Narrated Abu Sa'id: One day Allah's Apostle narrated to us a long narration about Ad-dajjal and among the things he narrated to us, was: "Ad-dajjal will come, and he will be forbidden to enter the mountain passes of Medina. He will encamp in one of the salt areas neighboring Medina and there will appear to him a man who will be the best or one of the best of the people. He will say 'I testify that you are Ad-dajjal whose story Allah's Apostle has told us.' Ad-dajjal will say (to his audience), 'Look, if I kill this man and then give him life, will you have any doubt about my claim?' They will reply, 'No,' Then Ad-dajjal will kill that man and then will make him alive. The man will say, 'By Allah, now I recognize you more than ever!' Ad-dajjal will then try to kill him (again) but he will not be given the power to do so." Afflictions and the End of the World [88:246]
Please don't allow yourself to enticed and fooled by Dajjal's flashing lights, all the bells and whistles and such... oh and the trademark cherry on top. Instead please follow God's word to the best of your abilities - one day you will be so glad you did; and so will God.